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Agency OS · B2B growth operating system

Turn leads into managed relationships — without losing control.

Built for agencies and professional service teams: CRM, pipeline, campaigns, communications and referral workflows in one business context, with AI assistance only where providers, permissions and policies are ready.

Watch the 43-second walkthrough
Business platform onlyCRM & pipelineControlled campaignsProvider-enabled callingReferral partners

Workspace overview

Agency pipeline

Illustrative

Pipeline health

184

active lead records

New46
Qualified31
Meeting18
Client9

Next governed actions

Review new enquiry

Permission check required

Prepare follow-up

Email channel ready

Call qualified lead

Provider + consent required

Handoff to Strategy

Client context retained

Sample interface only. Provider actions and outcomes require verified configuration and evidence.

Controlled growth workspace

Growth tooling without surrendering authority.

Automation removes repetitive work. Permission, policy and human accountability remain visible.

01

Lead qualification

Score, route and prioritise leads with governed rules and AI-assisted recommendations.

02

Provider-enabled calling

Prepare controlled calling workflows where telephony, consent and callback infrastructure are configured.

03

Content & campaigns

Create, review and approve campaign packs before controlled delivery to configured destinations.

04

Attribution evidence

Connect recorded campaign activity, pipeline movement and revenue evidence without inventing causality.

05

Referral partner CRM

Track partner relationships, referrals, activity and agreed commercial records in one workspace.

06

Consent & governance

Keep permission evidence, suppression rules, role boundaries and audit history attached to outbound workflows.

Platform overview

Nine operating areas. One business context.

Keep growth work connected without pretending every provider or automation is universally active.

How it works

From enquiry to governed next action.

Automation should remove busywork without removing permission, accountability or human judgement.

01

Capture

Bring an enquiry into the correct workspace with source, identity and permission context retained.

02

Qualify

Score, assign and prepare the next action. AI can recommend; governed rules decide what may proceed.

03

Review permission

Verify consent, suppression and role authority before communication or provider actions are enabled.

04

Engage

Use approved email, SMS, calendar or calling workflows where provider connections are configured.

05

Convert & hand off

Move a qualified relationship to Strategy Engine or another governed next step without recreating the client.

Product walkthrough

See how Agency OS connects the work.

Follow a single agency from onboarding and campaign preparation through lead qualification and measurable next steps.

43-second videoEnglish captionsSilent; no sound required

This recording shows actual Agency OS UI with sanitised, synthetic demonstration data. No real campaign spend, customer results or provider connections are claimed.

Explore the workflow in text

Select a chapter to jump to that part of the video.

Read the walkthrough transcript
  1. Agency OS brings campaign preparation, CRM, qualification and next actions into one business context.
  2. Onboard one agency and inspect identity, subscription and workflow readiness before external action.
  3. Prepare a campaign brief based on the agency’s real services and evidence.
  4. Review AI-generated copy and obtain required specialist approvals.
  5. Verify channel scopes, Page ownership and Lead Ads routing independently from paid campaign approval.
  6. Track a consented lead through qualification, follow-up, booking and recorded attribution.
  7. Run a supervised pilot and scale only after genuine provider receipts and accountable approval.

Provider-enabled AI calling

Automate the call only when the authority is ready.

Calling is a controlled provider workflow, not an automatic consequence of every lead capture.

01

Permission before dial

Calling starts only after workspace authority, contact permission and provider readiness are confirmed.

02

Bounded agent

Configured agents use approved scripts and knowledge within campaign and compliance limits.

03

Human escalation

Qualified or sensitive conversations can move to an authorised team member.

04

Evidence-backed outcome

Call status and next action are recorded only when provider callbacks or reviewed evidence confirm them.

Attribution evidence

Understand the journey without inventing the cause.

Connect recorded activity, pipeline movement and revenue evidence while keeping correlation separate from confirmed attribution.

01

Source link

Which campaign, referral or recorded interaction is connected to the opportunity?

02

Contact identity

Does the activity belong to the same governed contact or client?

03

Opportunity history

What pipeline movement occurred after the recorded interaction?

04

Revenue evidence

Was value actually recorded rather than inferred from engagement?

Referral partner CRM

Treat referral relationships like a real growth channel.

Keep partner identity, relationship status, referrals, tasks and commercial records in one governed workspace.

01

Partner records

Segment partners by type, geography, relationship status and opportunity.

02

Agreement workflow

Prepare and track agreement steps without claiming execution until evidence confirms it.

03

Fee records

Record and reconcile agreed referral-fee information without fabricating settlement or payment state.

04

Channel reporting

Measure referrals, opportunities and recorded revenue evidence by partner.

Executive view

See the operating picture without manufacturing performance claims.

Executive reporting should surface recorded pipeline, activity, provider evidence and exceptions—not decorative vanity metrics.

01

Pipeline

Live opportunity state

02

Contacts

Governed relationship records

03

Communications

Provider-confirmed activity

04

Campaigns

Approved delivery status

05

Referrals

Partner-sourced opportunities

06

Exceptions

Items requiring human action

Plans & access

Start with the workflows your agency actually needs.

Confirm the operating workflow, enabled features, subscription terms and provider usage before purchase. Agency OS does not imply unconfigured channels, media spend, telephony or third-party provider charges are included.

Current commercial terms and enabled entitlements are confirmed before activation. No performance outcome is guaranteed.

Book your demo

Tell us about your business and the workflow you want to see. The team will review your enquiry.

No payment details are requested.